In another browser window, open your Shopify admin and click Online Store.You'll need this for the next step as well. The generated code depends on your selection. In the Global site tag section, select the option that applies.When you get to the Set up the tag step in Google Ads, click Install the tag yourself.Step 2: Install the global site tagĪfter you create a conversion action, you need to install the global site tag in your Shopify theme code. When you’re done creating your conversion action, click CREATE AND CONTINUE. To track purchases so you can see how effective your ads are at generating sales on your online store, set the category to Purchase/Sale, and the value to Use different values for each conversion. The most common kind of conversion action is tracking purchases. To set up Google Ads conversion tracking, follow the Google Ads instructions for creating a conversion action. Step 1: Create a conversion action in Google Ads ![]() If you’re tracking purchases, then you also need to edit the event snippet to adjust the value of the conversion based on the purchase amount. To set up Google Ads conversion tracking, you need to create a conversion action, install the global site tag, and then add the event snippet. Setting up Google Ads conversion tracking We suggest hiring a Shopify expert if you are not comfortable proceeding with the following tutorial. Knowledge of web design languages such as HTML, CSS, JavaScript, and Liquid is required. This is an advanced tutorial and is not supported by Shopify. Be running, or planning to run, an ad through Google Ads.Requirementsīefore following this guide, you need to: If you aren't sure whether you're using the old or new Google Ads experience, see Determine which Google Ads experience you're using. If you are using the old experience, then open Google Ads Help and click Previous for help to set up conversion tracking. This guide provides instructions for the new Google Ads experience. Learn more about conversion settings from Google Ads Help. Disabling non-duplicate conversion events can decrease ad tracking accuracy and efficiency. If you need to disable duplicated conversion tracking events from your Google Ads account, then make sure you disable only the duplicated tracking events. When you set up custom tracking, you can disable duplicated conversion tracking events from your Google Ads account. Duplicated conversion tracking can cause inaccurate report data and problems with ad optimization. ![]() If you set up custom Google conversion tracking through edits to the theme code or through a third-party app, then your store might have duplicated conversion tracking events. ![]() The Google channel automatically adds conversion tracking events to your Google Ads account when you set it up. If you're using Shopify's Google channel, then make sure not to duplicate conversion tracking for your store. For example, with Google Ads conversion tracking set up, you can see which one of your Google Ads advertisements generates the most sales on your online store. You can use Google Ads conversion tracking to track actions that people take on your website after clicking on one of your ads.
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